Essential Tools For Digital Marketing Success

The digital market industry is ever-evolving and growing. Therefore, marketers need tools more than ever to collaborate more effectively, automate repetitive tasks, and stay on top of their game.

And when we talk about or write for us digital marketing tools, you have plenty of options to choose from. From managing customer relationships to simplifying your social media marketing efforts, each tool mentioned here will help you get the competitive edge you are looking for.

So without further ado, let’s start with the list of top digital tools that can serve as the foundation of your marketing strategy.

Top digital tools for marketing success

In this section, we will look into some of the digital marketing tools you can use to take your business to the next level.


It is a comprehensive SEO tool that can help skyrocket your website traffic and improve ranking in no time. With data for around 150 million keywords in the US and even more for 150 other countries, it is one of the best digital tools for marketing success.

Ahrefs is a great tool for competitive analysis, allowing you to check what their top pages are, what their most important keywords are, where their content ranks, and more.

The Top Pages tool allows you to check the top pages that are getting traffic, and you can see the amount of traffic your competitors are getting.

Google Keyword Planner

Google Keyword Planner is a research tool to help optimize keyword performance and streamline SEO efforts. It is a free tool and offers up-to-date analytics about the most effective keywords your business should target.

This tool is perfect for content creators, marketers with small budgets, and small business owners.

Google Analytics

If you don’t have some level of Google Analytics expertise, it’s difficult to operate as a digital marketer. Google Analytics is an incredibly powerful tool that shows who is coming to your website, how they are getting there, and on which pages they spend the most time.

You can also set up goals to track conversions and track events to learn more about conversions.


Trello is a content management tool that allows you to brainstorm and strategize content for your website and other platforms. This tool is free to use for small teams and businesses. It also helps to know when the blog is set for publishing.

Additionally, it’s easy to assign tasks to multiple employees, and you know who is in charge of editing, writing, and publishing the blog. Users can also create deadlines and assign topics to certain teams.


Hotjar is a popular analytics tool that gives you insight into how users interact with your website and applications. With Heatmaps and Recordings, you can see exactly where your users scroll, click and where they get stuck and finally abandon your page.

Hotjar’s features are extremely helpful for creating user journey maps or understanding the areas of your UX that need improvement.


Mailchimp is an write for us email marketing and social advertising tool that helps you reach out to your target markets. It’s an all-in-one tool where you can  manage your listings, create custom email templates, and automate your marketing campaigns.

Mailchimp also comes with analytical features so that you can determine how you are faring with your email campaigns. You can also get ready-made themes for your marketing emails for various subjects.


Buzzsumo is a unique content research tool that helps you stay updated on engaging topics and real-time trending topics. You can look up trending topics in your industry and see what content is trending.

You can also look at your content’s analytics and social mentions and then measure performance accordingly. Buzzsumo also helps generate ideas and briefs in just one click.


Managing all your social media marketing campaigns in one place can be a huge time saver. Buffer is a great tool that comes with plenty of advanced features that help you manage all your social media activities.

With Buffer, you can create, schedule, and publish your posts; follow up on post-performance; and engage with your followers. Plus, you and your team can work together to run all the organic social strategies through Buffer.


Canva is another essential digital marketing tool for marketers that is free and template-rich. It contains a variety of design tools that helps to create stunning videos with high-quality graphics in minutes. The intuitive drag-and-drop interface makes it easy to create a stunning design without specific skills.

While Canva is free to use, you can also choose to upgrade your account and get access to more features and templates.


Slack is currently used by millions of people across the world as a primary way of communicating. It is a great tool for remote teams to discuss client work, share useful content, and send messages.

Slack makes it easier to communicate with your team in real-time. You can assist the teams in collaborating from anywhere and at any time. Plus, Slack helps you connect to video conference calls and create channels for a select group of contacts for group chatting, ultimately increasing productivity.


This was the list of digital marketing tools that are helpful for digital marketing. With the right tools at your disposal, you can automate your marketing campaigns and increase your productivity.

Any combination of marketing tools mentioned above can serve as a foundation for a solid marketing stack. Once you have sorted out your digital marketing tools, you can move forward with your campaigns with ease and confidence.

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